How NFL Season Ticket Prices Are Changing in 2026
NFL season ticket prices have been on a steady upward trajectory, and 2026 is no exception. The Atlanta Falcons, among other franchises, have seen significant increases that are reshaping how fans approach season ticket ownership.
For Falcons fans specifically, the move to Mercedes-Benz Stadium brought premium pricing that reflected the venue's world-class amenities. But the broader trend affects every NFL market — from small-market teams like the Jacksonville Jaguars to premium markets like the New York Giants and San Francisco 49ers.
What's driving the increases?
Several factors contribute to rising season ticket costs:
- Stadium financing — newer venues require higher ticket revenue to service construction debt
- Player salary cap growth — the cap hit $255M in 2025, and teams pass costs to fans
- Premium experience investments — teams are spending more on fan experience, food, and technology
- Scarcity pricing — NFL games are limited (8-9 home games), creating natural demand pressure
The co-ownership solution
This is exactly why co-ownership platforms like Ticketholdr exist. When a pair of season tickets costs $5,000-$15,000 per year, splitting that cost among 2-5 co-owners makes the math work.
Instead of paying $10,000 for 9 home games and attending maybe 5, you can split the package with trusted friends or family. Everyone picks the games they want, and tickets for games nobody can attend get listed on resale platforms automatically.
What this means for fans
Rising prices aren't going away. But the way fans buy and manage season tickets is evolving. Co-ownership, automated resale, and smart ticket management tools are making season tickets accessible to more fans — even as face values climb.